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Opinion & Insight

Stay connected with the latest MiM-news, industry updates, insights and blogs shaping maritime marketing

posing at smm mim-meet

For four days, Hamburg became the centre of the maritime world. Conversations ranged from decarbonisation and alternative fuels to AI, digitalisation, cybersecurity and the future of global shipping.

Being human with B2B marketing
Aug 27, 2026
Content & BrandStrategy & Insights

Why being authentic and speaking to the person behind the role will always outperform a robotic and unemotional approach, whatever the industry.

Are you leaving money on the table? Event mastery

During our MiM-Masterclass live at Posidonia, we brought together a group of marketers and commercial leaders to take a practical look at how events support growth

mim-masterclass

We had strong opinions, a bit of healthy disagreement, and (most importantly imo) a conversation that actually reflected what’s happening inside maritime businesses. Budget pressure. Scrutiny. More channels. More noise. More expectation

mim-posidonia

It's been a busy, varied 6 months, but the thread running through all of it has been simple: maritime marketers need more places to learn, connect, swap ideas and talk honestly about the work we’re all doing

w-4-marketing

Sponsored content by W4. When global marketing standards like Google, LinkedIn, or Salesforce and HubSpot hit localized hurdles, how does your brand maintain a seamless connection with Chinese shipowners

MiMbership Launch

Marketing in Maritime, the specialist learning and networking community for marketing and communications professionals in the marine and energy sectors, has launched a new annual MiMbership programme designed to educate, facilitate professional development and foster business connections.

How to use LinkedIn ads for maritime marketing

If you have yet to explore the power of LinkedIn for B2B advertising, here’s our guide to help you understand how it works, how to get set up and our recommended prep.

From crumbs to conversions - B2B marketers' journey beyond cookies

In the wake of Google's announcement phasing out third-party cookies, B2B marketers face a transformative journey. Discover expert insights on leveraging first-party data, embracing Account-Based Marketing, and preparing for the third-party phaseout.

Have you registered for our upcoming events?

Connect, learn and grow with the #MiMCrowd

posing at smm mim-meet
Sep 22 - Sep 23, 2026
In Person

Enjoy complimentary access to the two-day exhibition and cocktail party, exclusively available to MiMbers through our new partnership with IMPA Events.

party-marketing-in-maritime
Dec 2, 2026
In Person

Join us as we celebrate the standout marketing achievements of 2026 across the maritime industry. An evening of recognition, inspiration and networking, highlighting the brilliant marketers, campaigns and innovations that have made a real impact on our sector.

Seatrade UAE
May 3 - May 5, 2027
In Person

There's much to look forward to we join Seatrade Maritime UAE in Dubai, 4-6 May 2027 at the Dubai World Trade Centre

Dubai World Trade Centre
mim-at-nor-shipping
Jun 6 - Jun 10, 2027
In Person

Nor-Shipping is more than an exhibition. It is where the entire maritime ecosystem comes together, from shipowners and technology companies to policymakers, investors, startups, researchers and future talent. By bringing every part of the value chain into one arena, Nor-Shipping creates opportunities for business, collaboration and knowledge sharing that extend far beyond the exhibition halls.

Norway
event show
Jun 9, 2027
In Person

Updates coming soon! Talks, workshops, receptions and more!

About Marketing in Maritime

Marketing in Maritime is a professional community united by a passion for powerful marketing in the rapidly-changing maritime sector. The network introduces maritime marketeers to leading practitioners from the wider business-to-business and consumer sectors, creating a platform for learning, sharing ideas, professional development and mentorship. A Wake Media initiative, Marketing in Maritime was founded in the UK in 2018.

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