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Opinion & Insight
Stay connected with the latest MiM-news, industry updates, insights and blogs shaping maritime marketing
Marketing in Maritime, the specialist learning and networking community for marketing and communications professionals in the marine and energy sectors, has launched a new annual MiMbership programme designed to educate, facilitate professional development and foster business connections.
If you have yet to explore the power of LinkedIn for B2B advertising, here’s our guide to help you understand how it works, how to get set up and our recommended prep.
In the wake of Google's announcement phasing out third-party cookies, B2B marketers face a transformative journey. Discover expert insights on leveraging first-party data, embracing Account-Based Marketing, and preparing for the third-party phaseout.
Explore what generative AI means for modern marketing and how it affects your daily tasks, your workflow, and your results. You will find clear actions and practical steps you can start using straight away.
Over the years the sales versus marketing debate in maritime was simple, almost binary. Sales generated revenue. Marketing existed to support that effort through branding, events, collateral, and communications.
Developing a new product for maritime customers can take many years, scores of people and significant resources, so it’s crucial that an effective marketing and communications plan is crafted to give the product the lift-off it deserves
Podcasts have become a staple of the content marketing mix and have a lot to offer to help businesses create multi-purpose assets and delve into the details of important topics. But where do you start?
Refreshing your brand isn’t just about changing how things look. It’s about aligning your identity with your business goals, resonating with your audience, and staying competitive in an ever-evolving market. But how do you know when it’s the right time, and what benefits can you expect?
LinkedIn carousels are a favourite tool for marketers looking to grab attention and start conversations. With their swipeable, visual format, they’re a fresh way to share stories, explain ideas, and connect with people.
Have you registered for our upcoming events?
Connect, learn and grow with the #MiMCrowd
16:00-18:00 Come along to our daily networking sessions at Posidonia this June and unwind, raise a glass and enjoy canapes with fellow maritime marketing professionals
Event Mastery for Maritime Marketers. Are we getting it right? We'll be looking at the importance of setting clear objectives, maximising impact on the show floor and turning post‑event activity into real ROI.
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Join us during Seawork for an informal networking event and mingle with fellow maritime marketers and peers
The Seafarer Pledge is an initiative that recognises the vital contribution of seafarers to global trade, national resilience and daily life.
Our MiM-Masterclass series continues. Understand how brand and performance really work together and how to measure both in ways that support better commercial decisions.
The MiM-Lounge at SMM will be a first for Marketing in Maritime at the world's leading maritime trade fair. Connect, unwind and meet the #MiMCrowd!
About Marketing in Maritime
Marketing in Maritime is a professional community united by a passion for powerful marketing in the rapidly-changing maritime sector. The network introduces maritime marketeers to leading practitioners from the wider business-to-business and consumer sectors, creating a platform for learning, sharing ideas, professional development and mentorship. A Wake Media initiative, Marketing in Maritime was founded in the UK in 2018.