Planning for 2027 starts with knowing what’s coming.
Join our live, interactive event to find out what’s next in maritime and how marketers can intertwine the outlook with their future strategies.
Featuring expert-led sessions and a fun workshop, we’ll dive into the opportunities and market trends that will shape your plans for 2027 and beyond. All rounded off with a networking celebration so you can unwind in style and mingle with the #MiMCrowd.
What you’ll get
- The maritime outlook: Adam Kent on the opportunities, events and market shifts worth building around in 2027
- The panel: industry marketers break down the outlook and translate it into how you can use it
- The workshop: small-group discussions to turn what you’ve heard into your own 2027 plan
- The Linkedin Showcase: a hands-on session on using LinkedIn for B2B, led by Adel Raslan.
- The Networking: join us for nibbles and drinks after the sessions, where the best conversations usually happen!
Great marketing is about more than campaigns, channels and content. It comes from learning from others, comparing experiences and adapting to an industry that never stops moving.
Schedule
Registration & Welcome Drinks
Arrive, register and settle in with a tea or coffee. It's a relaxed start to the event and a chance to catch up with familiar faces.
Session Opening & Address
We open the evening with a welcome to the #MiMCrowd and a look back at what the community has achieved in 2026.
Showcase Presentations: Maritime market insights
What will matter most to customers, stakeholders and decision-makers over the next 12 months? This session will explore the key trends, challenges and priorities expected to shape the maritime industry in 2027. Drawing on first-hand industry insight, we'll examine changing buyer expectations, commercial pressures, investment priorities and market dynamics, helping attendees understand where the industry's focus is heading and how businesses can prepare for the opportunities and challenges ahead.
Dr Adam Kent
Guest Speaker
Panel
This session is all about bringing maritime marketers together to learn from one another. The panel discussion will feature marketing professionals from across the industry, sharing their experiences, challenges and ideas.
Emma Howell
Panelist
Riikka Cosgrave
Panelist
Strategy setting workshop
Take part in small-group workshop discussions, providing an opportunity to exchange perspectives, discuss common issues and explore practical approaches to marketing in today's maritime sector.
Showcase Presentations: Linkedin for B2B
A practical session on how professionals and businesses can use LinkedIn more effectively to build visibility, strengthen their personal and corporate brands, and increase engagement with key audiences.
Adel Raslan
Guest Speaker
2027 Outlook & Member Updates
A short wrap-up of the key takeaways from the evening, plus news for MiMbers on what's coming from Marketing in Maritime in the year ahead.
Networking Reception
Continue the conversation over drinks and hospitality with maritime marketers, communicators and commercial professionals. The perfect way to close out the year and build connections for 2027.
Register
Full MiMbers
Members onlyDigital & Free MiMbers
Agency & Marketing Suppliers
Speakers
Dr Adam Kent
Speaker
Managing Director at Maritime Strategies International (MSI)
Dr Adam Kent is Managing Director of Maritime Strategies International (MSI), where he leads the company's strategy, business development and consultancy activities. A recognised shipping market analyst and industry commentator, Adam has more than 20 years' experience in maritime forecasting, valuation and advisory services and is a regular speaker on global shipping market trends.
Adel Raslan
Guest Speaker
Learning Platform & Brand Marketing Manager at Linkedin
Adel leads brand and education initiatives within LinkedIn’s Marketer Education team, including the LinkedIn Marketing Academy, where the focus is helping marketers and businesses of all sizes build full‑funnel capability, creative effectiveness, and measurement confidence. Prior to LinkedIn, he held senior marketing and communications positions at Google, Freshfields and Clifford Chance.
Cathy Hodge
Panel Moderator
Co-founder/Chief Operating Officer at Smart Maritime Network
Anna Garcia
Panelist
Director of Communications at WinGD
Riikka Cosgrave
Panelist
Maritime Marketing & Communications Strategist at Strategist
Emma Howell
Panelist
Director of Content at Seatrade Maritime News