Opinion & Insight

During our MiM-Masterclass live at Posidonia, we brought together a group of marketers and commercial leaders to take a practical look at how events support growth

We had strong opinions, a bit of healthy disagreement, and (most importantly imo) a conversation that actually reflected what’s happening inside maritime businesses. Budget pressure. Scrutiny. More channels. More noise. More expectation

It's been a busy, varied 6 months, but the thread running through all of it has been simple: maritime marketers need more places to learn, connect, swap ideas and talk honestly about the work we’re all doing

Sponsored content by W4. When global marketing standards like Google, LinkedIn, or Salesforce and HubSpot hit localized hurdles, how does your brand maintain a seamless connection with Chinese shipowners

Marketing in Maritime, the specialist learning and networking community for marketing and communications professionals in the marine and energy sectors, has launched a new annual MiMbership programme designed to educate, facilitate professional development and foster business connections.

If you have yet to explore the power of LinkedIn for B2B advertising, here’s our guide to help you understand how it works, how to get set up and our recommended prep.

In the wake of Google's announcement phasing out third-party cookies, B2B marketers face a transformative journey. Discover expert insights on leveraging first-party data, embracing Account-Based Marketing, and preparing for the third-party phaseout.

Explore what generative AI means for modern marketing and how it affects your daily tasks, your workflow, and your results. You will find clear actions and practical steps you can start using straight away.

Over the years the sales versus marketing debate in maritime was simple, almost binary. Sales generated revenue. Marketing existed to support that effort through branding, events, collateral, and communications.