Opinion & Insight

Explore what generative AI means for modern marketing and how it affects your daily tasks, your workflow, and your results. You will find clear actions and practical steps you can start using straight away.

Over the years the sales versus marketing debate in maritime was simple, almost binary. Sales generated revenue. Marketing existed to support that effort through branding, events, collateral, and communications.

Developing a new product for maritime customers can take many years, scores of people and significant resources, so it’s crucial that an effective marketing and communications plan is crafted to give the product the lift-off it deserves

Podcasts have become a staple of the content marketing mix and have a lot to offer to help businesses create multi-purpose assets and delve into the details of important topics. But where do you start?

LinkedIn carousels are a favourite tool for marketers looking to grab attention and start conversations. With their swipeable, visual format, they’re a fresh way to share stories, explain ideas, and connect with people.

What can maritime marketing professionals do to ensure sustainability is central to the brand and the marketing strategy is aligned with the corporate responsibility commitments? This blog identifies three key areas to get you moving in the right direction.

Five steps to help maritime marketers craft and distribute announcements that trade journalists want to publish

What are the critical elements of marketing strategy development and where do you start when you have a new product or proposition to launch? Read this blog to find out