Planning your 2027 marketing strategy
A MiM-Masterclass for maritime marketers focused on planning and strategy setting: how to decide what matters, build a plan around it and stay ahead as the market moves.
We’ll look at how to turn market shifts into clear priorities, how to decide where your time and budget go, and how to build a plan that holds up when conditions change.
What we’ll cover
Setting priorities: deciding what matters most for 2027, and what to leave out
Building the plan: structuring your strategy, channels and calendar around the opportunities and events ahead
Staying adaptable: how often to revisit your plan, and what should trigger a change
Getting buy-in: presenting your plan to the wider business so it gets the support it deserves