Manging Director of Wake Media and Director of Marketing in Maritime
I bring over 20 years of maritime experience, combining a technical background with a strong track record in marketing transformation and leadership. I began my career as an engineer in 2000, building a deep understanding of complex technical environments before moving into senior marketing and operational roles within global maritime organisations. Since joining Wake Media in 2019, I have helped transform the agency into a recognised leader in maritime marketing. As Managing Director, I lead strategy, culture, and partnerships, aligning industry insight with creative thinking to deliver measurable results for clients worldwide. I also lead Marketing in Maritime (MiM), a global community connecting marketing professionals across the sector to share knowledge, challenge perspectives, and raise standards. My approach is people-first, partnership-driven, and focused on marketing that blends technical credibility with human relevance to move the industry forward.