Community Discussion Forum

Is the challenge the way marketing is measured? A disconnect between sales and marketing? Too much focus on short-term lead generation? Or are we simply expecting marketing to deliver results that take longer to materialise? “Brand is important, but without performance, without pipeline and sales, you don’t have a business. That has to sit at the top of the hierarchy." nickchubb Gave us some proper food for thought in the Q2 masterclass - https://mimcrowd.com/resources/mim-masterclass-brand-vs-performance-the-metrics-you-need-to-be-tracking Are businesses measuring the right things? Does leadership truly understand the role of marketing? Is the pressure for immediate ROI undermining long-term growth? How closely are sales and marketing working together in your organisation? Have you found a reliable way to demonstrate marketing's contribution to revenue? What marketing activity has delivered the strongest commercial results for your business? So many questions!!! Share your experience, challenges, and lessons learned. We'd love to hear what has worked, what hasn't, and where you think the industry is getting it wrong.

There are loads of marketing and communications podcasts out there. Let's share the ones we think are worth a listen. My favourite this week is the new collaboration between Adam Grant and Brene Brown, two big thinkers in the organisational psychology space. Great listening during my daily walk in the forest with my pup. This episode was a good one. https://www.linkedin.com/posts/the-curiosity-shop-with-bren%C3%A9-brown-and-adam-grantuncertainty-is-not-the-enemy-activity-7450657599298945024-jOvc?utmsource=share&utmmedium=memberdesktop&rcm=ACoAAAYP3H4BddXOabTCoV4tCXWjuRIvW-06xAM What are other favourite podcasts?

With Posidonia coming up fast, I suspect many of us are now deep in the final stages of planning...or already juggling last minute merch orders and ideas from sales! 😉 Rather than big‑picture strategy, I thought it might be useful to open the floor for some practical survival tips from those who’ve been there before. If you’re exhibiting, supporting an exhibition team or spending time on‑stand, I’d love to hear: What are your must‑do things in the final few weeks that make the biggest difference? Any simple wins that help stands work harder – attracting the right conversations rather than just footfall? How do you keep marketing useful and visible once the show actually starts? What helps the team on the ground stay focused, energised and aligned? And, just as importantly, what would you not bother doing again? Share your tips and tricks with your MiMCrowd peers! Honest feedback, lessons learned and practical advice can make a big event like Posidonia feel a bit more manageable (and worthwhile). Hopefully this helps a those of you attending. See you there

What is the MiM Forum and how can MiMbers use it? The MiM Forum is a space where maritime marketers and commercial teams can ask questions, share insight and learn from each other in an open and supportive way. It follows a simple, conversational format that allows members to post questions, offer answers, and highlight useful contributions from the community. Members can use the forum to sense check ideas, solve day to day challenges, or explore new approaches with input from people who understand the realities of working in maritime. It is a helpful place to get real guidance on topics such as campaign planning, events, content strategy, internal alignment, or any other area where a second opinion can make a difference. Ask the experts or just throw your questions to the crowd! The forum also acts as a growing pool of shared knowledge. Members can contribute examples, tools, lessons learned and observations about what works in practice. Over time this will help the MiMCrowd raise standards across the sector by building a collective understanding of effective marketing in maritime.