Why do we struggle to connect marketing activity to commercial growth?

Is the challenge the way marketing is measured? A disconnect between sales and marketing? Too much focus on short-term lead generation? Or are we simply expecting marketing to deliver results that take longer to materialise?

_“Brand is important, but without performance, without pipeline and sales, you don’t have a business. That has to sit at the top of the hierarchy." _nickchubb _ Gave us some proper food for thought in the Q2 masterclass - https://mimcrowd.com/resources/mim-masterclass-brand-vs-performance-the-metrics-you-need-to-be-tracking _

• Are businesses measuring the right things?
• Does leadership truly understand the role of marketing?
• Is the pressure for immediate ROI undermining long-term growth?
• How closely are sales and marketing working together in your organisation?
• Have you found a reliable way to demonstrate marketing's contribution to revenue?
• What marketing activity has delivered the strongest commercial results for your business?

So many questions!!! Share your experience, challenges, and lessons learned. We'd love to hear what has worked, what hasn't, and where you think the industry is getting it wrong.

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