MiMMatters Podcasts

Infographic illustrating the essential steps in the creative process

Panel discussion: Rhys Gwynne, Digital Lead at Bray Leino agency, discusses digital transformation with three maritime marketing leaders

Video: the strategies you can deploy for pre- and post-event marketing activities and a guide to assessing impact

In this video, Michelle McCartan shares the science and everyday techniques that will help prevent burnout

A practical guide to running effective virtual events in the maritime space

From moving beyond noise and product pitching to building genuine communities and safe spaces for conversation, this conversation is packed with practical insights for marketers, event organisers and

AI is transforming marketing faster than any previous shift. Marketing in maritime requires an agile and future focused approach. Expected to deliver more with less resource? Effective use of AI could

A brand essential, the messaging matrix contains your key brand positioning statements and descriptors in one neat document

Shuting Fu, General Manager of W4, outlines key tips for reaching and effectively engaging with customers in China and across Asia-Pacfic.