MiMMatters Podcasts

From moving beyond noise and product pitching to building genuine communities and safe spaces for conversation, this conversation is packed with practical insights for marketers, event organisers and

AI is transforming marketing faster than any previous shift. Marketing in maritime requires an agile and future focused approach. Expected to deliver more with less resource? Effective use of AI could

A brand essential, the messaging matrix contains your key brand positioning statements and descriptors in one neat document

Shuting Fu, General Manager of W4, outlines key tips for reaching and effectively engaging with customers in China and across Asia-Pacfic. 

Starter template to brief a filmmaker or agency on a video production commission

A helpful starter for brand workshops to help structure the session. In PowerPoint format

In this video, Anna Garcia, Director of Communications and Corporate Responsibility at WinGD, shares how the technology company transformed from an unknown entity to a serious contender.

A guide to the global maritime media seascape with helpful tips on pitching, sending press releases, exclusives and building relationships with journalists.

The needs of ship owners and operators can change on a dime driven by markets or regulation. How do maritime marketers build a solid strategy amid shifting customer priorities?