Design process infographic

Need to create a brochure, advertisement, guide or artwork for an exhibition stand?

If you have a creative task to develop or outsource and you're not sure where to start, follow this simple 7-step process and you'll stay on track!

1. Brief - make this as detailed as possible, so you capture all the requirements at the outset

2. Research - gather the intel you need, whether to understand the topic or market, or to collate the images and illustrations you need for next stage

3. Sketch - start the creative process by getting ideas drawn up for discussion

4. Concepts - explore the different routes the design could take, to present to your stakeholders

5. Proof - share the draft version of the chosen concept for review

6. Revise - fine tune the details based on feedback and send for approval

7. Launch - your creative task is ready for publication