MiM 2023 — Marketing AI: a double-edged sword?
Wednesday, 13 September 2023
16:00 - 20:30
Informa Markets
London, United Kingdom
This year's aim was to revolutionise how we approach marketing in the maritime industry, focusing particularly on trending mar-tech, such as artificial intelligence (AI).
What exists today? How do we use it? What should we be aware of? Is it sustainable or even ethical to mix human emotion with AI?
Programme
Arrivals – meet, greet, grab a coffee!
Welcome and introduction
This year's aim is to revolutionise how we approach marketing in the maritime industry, focusing particularly on trending mar-tech, such as artificial intelligence (AI) and other modern marketing technology.
Keynote - The future of AI, digital transformation and marcomm technology
Danilo McGarry shares circa 2 decades of experience designing, delivering and scaling global technology & operational initiatives. Ranked as one of the 20 most influential people in AI in the world.
Embrace the machine: how to master creative AI
Everything you wanted to know about Creative AI but were afraid to ask. Copywriter, CD and creative technologist, Norts has plied his trade on three continents exploring AI, AR and web3.
Smooth Sailing or Stormy Seas: Assessing AI's impact on maritime marketing
Panel discussion with industry, digital and marketing experts.
Q&A – What's next for Marketing in Maritime – 2024 and beyond
Wake Media and leading partners Bray Leino and Oakwood present the future of MiM.
Networking reception
Drinks, networking and live entertainment – relax and meet your fellow #MiMCrowd!
Speakers
Emma Howell
Director of Digital and Commercial Content at Informa Markets
Sam Crocker
Managing Partner at Bray Leino
Venue
Informa Markets
240 Blackfriars
London, United Kingdom