MiM 2022 — Breaking Waves
Tuesday, 5 July 2022
09:30 - 12:30
DAY ONE: Knowing Your Customer
The opening day focused on genuinely understanding your customers, building killer strategies, and in-depth panel discussion.
DAY TWO: People & Leadership
Day two explored leadership, getting the most from your marketing team, and intercultural communication in multinational maritime operations.
DAY THREE: Digital & Targeting
The final day featured case studies from Asia, B2B audience targeting, and a closing panel with industry experts.
Programme
Setting the Course
Welcome and introduction to the 2022 programme.
Getting to (really) know your customers
Deep-dive into customer understanding in the maritime B2B space.
Process – The stepping stones towards developing a killer marketing strategy
Building a robust marketing strategy from the ground up.
Q&A
Questions and discussion with the morning speakers.
Intro to Sailors' Society
Learn about the work of the Sailors' Society.
Panel - Discuss the day
In-depth panel discussion on the day's themes.
Breakout rooms
Networking in themed breakout rooms.
Speakers
Adam Foster
Owner at ShipInsight and Currentb2b.com
Simon Penson
Founder at Scaled Consulting
Melanie Warman
Director of Communications at Sailors' Society
Anne Moschner
Director Communications at DNV Maritime
Paul Kinkaid
Managing Director at Selfless Leadership Group
Karen Preston
Head of Marketing at Ryder Limited
Kate Bollanou
Maritime DEI Consultant
Catherine Austin
Managing Director at Blue-Green Marketing Co
Llewellyn Bankes-Hughes
Managing Director at Petrospot/Shipping Innovation
Emma Howell
Director of Digital and Commercial Content at Informa Markets
Shuting Fu
General Manager, APAC at W4 Marketing
Max Owen
Sales Manager at StackAdapt
David Hewson
MD/Composer
Edd Southerden
Head of Planning at Bray Leino Ltd
Namrata Nadkarni
Founder and CEO at Intent Communications
Aaron Kelley
Creative Director at Tradewinds