MiM 2021 — Learn, Discover, Connect
Tuesday, 29 June 2021
09:30 - 12:00
DAY ONE
Navigating change: Maritime marketing in the new world
The opening day focused on building strategy amid shifting customer priorities, securing internal buy-in, and challenger brand marketing.
DAY THREE
Digital development – The future of online marketing
The final day covered digital channels, social media strategy, burnout prevention, and creating standout digital content.
DAY TWO
See you… where? Conquering the chaos of maritime events
Day two explored the future of maritime events – physical, virtual and hybrid – plus practical guides to running online events and measuring success.
Programme
Lookout!
Based on the results of an exclusive survey and follow-up interviews, Wake Media's very own engineer-to-marketeer Andy Ford presents an insight into the current state and future direction of maritime marketing.
Setting course: A steady path in uncertain times
The needs of ship owners and operators can change on a dime driven by markets or regulation. How do maritime marketers build a solid strategy amid shifting customer priorities?
Mission to Seafarers
Listen to Secretary General, Andrew Wright reflect on the importance of crew welfare services undertaken by the Mission to Seafarers.
Break activity
Time for a short coffee break
All aboard: Securing sales and management buy-in
Persuasion fundamentals for internal stakeholders – why, how and when to bring your colleagues into the mix.
The Challenger Brand: From the unknown to a serious contender
How one leading maritime supplier took their marketing approach to the next level.
Noon report
Round up of discussions, review of journey map, preview of tomorrow's session.
Chatrooms
Meet, greet and throw more questions at today's panellists and presenters, as well as network with fellow delegates.
Speakers
Andrew Wright
Secretary General at The Mission to Seafarers
Ashanti Bentil-Dhue
Founder and CEO at EventMind
Justine Gillen
VP, Marketing & Customer Experience at Lloyd's List Intelligence
Rhys Gwynne
Digital Lead at Bray Leino
Adam Foster
Owner at ShipInsight and Currentb2b.com
Martin Saunders
Operations Director at Rivertrace
Nick Barker
Head of UX and Creative Lead at Oakwood Agency
Michelle McCartan
Leadership and Peak Performance Coach
Samantha Almon Adeluwoye
Global Corporate Social Media Manager at A.P. Moller - Maersk