Breaking Waves - Navigating the new normal

3 x morning sessions (9.30am - 12.30pm each day)

July
5 - 7 July 2022
(BST Time Zone)
Marketing in Maritime – Online
Join MiM to learn, discover and experience the future of maritime marketing

Ready to challenge the norm?

Marketing in Maritime (MiM) is a unique experience for the ambitious maritime marketer to challenge the idea that shipping is an industry that responds to conservative marketing methods. Our MiM online event brings together marketing professionals to learn, discover and experience the future of marketing from leading practitioners from the wider business-to-business and consumer sectors.

Programme

DAY ONE

Strategising in a shifting environment – what’s essential?

  • 09:30 - 09:40
    Setting the Course

    Wake Media’s Managing Director and MiM Director, Andy Ford will set the course of the day by highlighting the importance of understanding the core principles and processes involved when defining the perfect marketing strategy. What are basic foundations to any marketing strategy? What barriers do we face? What past mistakes can we learn from?

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:10
    Case study – Getting to (really) know your customers

    Harnessing the power of segmentation. How can we optimise our strategies by drilling down into our customers characteristics and traits? In this session we will showcase the benefits of harnessing the power of segmentation and identifying personas.

  • 10:10 - 10:40
    Process – The stepping stones towards developing a killer maritime marketing strategy

    Getting the key foundations of a marketing strategy sorted from the very beginning is key, but what are the other elements that influence success? How do you get management buy-in? What language will get your strategy heard and how do you best communicate it?

  • 10:40 - 10:50
    Break activity

    Time for a short break and chance to grab a coffee

  • 10:50 - 11:50
    Panel - Discuss the day

    An array of marketing experts from across the industry will reflect on today’s presentations and share their views on the importance of a solid strategy and how to define the foundation for success.

  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers and panellists

DAY TWO

Building your marketing A-game - Avengers assemble

  • 09:30 - 09:40
    Setting the Course

    The future is bright! But how do we make even brighter?

    Here we will set the course of the day - defining the crucial elements needed when building the perfect marketing team and partnerships in today’s world.

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:10
    Case study - Internal vs External resourcing

    Is it possible to integrate agencies as an extension to an internal team? If so, what is the best approach towards building the perfect, blended marketing team? In this case study presentation session we will discuss the value of integrating agencies and deabate the pros and cons.

  • 10:10 - 10:40
    Marketing the Marketing Department – Internal comms and employer branding

    Internal communications is king. Getting the wider organisation on board is a key piece of the puzzle. But why is it so important? And, why should external employer branding be an extension of your marketing plan?

  • 10:40 - 10:50
    Break activity

    Time for a short break and chance to grab a coffee

  • 10:50 - 11:50
    Panel - Discuss the day

    Listen to marketing industry experts reflect on today’s presentations and share their experiences in building teams and enhancing skill sets. What is the perfect balance of internal recruitment Vs agency onboarding? What examples exist when it comes to positive perception on employer branding?

  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers and panellists

DAY THREE

Activating impact – how to supercharge campaigns

  • 09:30 - 09:40
    Setting the Course

    Setting the course of the day - what are the rights and wrongs of putting effective campaigns together? In today's session we will examine how we can avoid falling into the trap of doing what we have always done. What is the perfect approach to planning, executing and reporting for a campaign? What KPI’s are crucial to help assess overall impact and ROI?

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:10
    Case study – Breaking Asia

    Take a deep-dive into how marketing approaches and practices in Asia differ to those in Europe. What can we learn and what must we adopt to plan successful campaigns in the Asia region?

  • 10:10 - 10:40
    Measuring and reporting the impact of a media campaign – what’s next?

    In this session we will explore the power of programmatic advertising versus traditional. Can you really be your own publisher utilising digital channels? What are the current trends to support you on channel selection?

  • 10:40 - 10:50
    Break activity

    Time for a short break and chance to grab a coffee

  • 10:50 - 11:50
    Panel - Discuss the day

    Reflecting on the day’s presentations, a gang of industry experts will discuss the power of the media and give their views on paid versus unpaid exposure. We will consider what industry publishers are doing to keep ahead of the curve to support desired reach and investments and what channel activation is creating the biggest impact in maritime?

  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers and panellists

A Wake Media Initiative

Wake Media is a London-based agency with a unique approach to marketing and communications in the maritime and offshore sectors. With more than 20 years’ market experience, Wake Media provides strategic multi channelled marketing solutions based on unrivalled industry understanding of the complete value chain.

www.wake-media.co.uk

Andy Ford
Managing Director

MiM Crowd Lead Sponsors

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

oakwoodagency.com

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

www.brayleino.co.uk

Sponsors

Contact

Media Partners

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Delegate benefits

  • Connect with the MiM crowd

    Connect with marketers, make new connections and partners in the maritime, B2B and B2C world.

  • Build marketing & Industry knowledge

    Gain fantastic insights and knowledge from a great mix of experienced marketing/industry professionals. Dive deeper into marketing in the new world, maritime events and how to enhance your digital route to market.

  • Marketing tool box

    Access to the MiM marketing toolbox following the event (materials, presentations, tools and templates), as well as a visualisation of discussed issues and roadmap for digital marketing success.

  • Breakout sessions

    Access to daily development dens to deep dive into session topics and key speakers after the main event. Here you will have the opportunity to ask more questions or brainstorm ideas.

  • Something a little extra

    Activities/entertainment during the sessions.

  • Full post event summary report

    Attendee data, enhanced analytics, insights & takeout's.

  • Access to networking platform pre, during and post event

    Familiarise yourself with the platform, watch the event live, as well as post event, and establish connections.

  • Become a MiMber

    Join the crowd via our LinkedIn page to get the latest updates on marketing knowhow and future MiM events.

Spread the word by sharing the love

For further information or additional queries about this event please contact:

Delegate and Sponsorship Sales

Steve Edwards
Steve Edwards

Event Director

Karina Thomas
Karina Thomas

MiM Director

Andy Ford
Andy Ford

MiM Accounts

Jenny Saunders
Jenny Saunders