Five considerations for press release pickup in maritime

The maritime industry has a rich trade media landscape, with historic titles and newcomers presenting an opportunity for exposure, both regionally and globally. These publications serve highly specialised audiences and will only give space to stories that add real value for their readers. At the same time, journalists are bombarded by pitches, with many receiving more than one hundred each week and responding to only a small fraction of them. With such a saturated inbox, a generic press release

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