MiM-Masterclass Live | Posidonia

Join us in Seminar room 2B @ Posidonia!

Event Mastery for Maritime Marketers: From Objectives to ROI is a fast‑paced, practical and highly interactive session designed to help maritime marketing teams get more value from every event they invest in. Built around MiM’s Event Impact Framework (Before – During – After), this seminar brings together marketers, exhibitors, organisers and commercial leaders for an honest look at what truly drives results.

Event Mastery for Maritime Marketers. Are we getting it right? We'll be looking at the importance of setting clear objectives, maximising impact on the show floor and turning post‑event activity into real ROI.

10:45–10:55 — Welcome & Warm‑Up
An interactive opening to set the tone and hear perspectives from across the maritime community.

10:55–11:15 — Before the Event: Strategy & Sign‑Off
How to set clear objectives, build a strong case for approval, and prepare an effective pre‑event plan.

11:15–11:45 — On the Show Floor: Execute with Purpose
Practical guidance on using your time onsite well — who to meet, what to capture, and how to stay aligned to your goals.

11:45–12:15 — After the Event: Turn Insight into ROI
Simple steps for smart follow‑up, reporting, and turning event activity into measurable outcomes.

12:15–12:30 — Wrap‑Up & Networking
Quick Q&A, key takeaways, and an invitation to stay for coffee and networking.