MiM-Masterclass Live at Posidonia: Event mastery

Founder of specialist B2B social media agency for maritime

Rebecca Bridgen is the founder of Innov8 Social, a specialist B2B social media agency that helps corporate brands, particularly in the maritime sector, build visibility, trust, and connection online.

With a background in sales, creative strategy, and communications, Rebecca brings a unique ability to simplify complex messaging and transform it into content that resonates. She works closely with leadership teams, marketing departments, and founders to create structured, strategic content plans that speak directly to their audience, whether that’s on LinkedIn, through podcast series, or full social campaigns.

Rebecca is also the host of two industry podcast series:

Social Media for Business Podcast – where she interviews business leaders about how social media drives sales, recruitment, and long-term brand growth

MiM Matters – the official podcast of Marketing in Maritime, where she interviews senior marketing professionals across the global maritime industry, exploring the trends, strategies, and insights shaping maritime marketing today

IMPA Cast – produced in partnership with the International Marine Purchasing Association, where Rebecca speaks with procurement specialists and key industry voices about what drives maritime procurement today and the emerging issues procurement professionals are currently facing.

In 2025, Rebecca also joined Marketing in Maritime in a strategic role, helping to elevate marketing voices across the maritime sector and foster a more collaborative, visible community of professionals.

She is particularly passionate about helping maritime companies communicate their real-world impact, especially around safety, sustainability, innovation, and digital transformation, through content that’s human, professional, and engaging.

Director for Nor-Shipping, leading arena for the maritime industry

Sidsel Norvik is Director for Nor-Shipping – a leading arena for leaders across the global maritime industry. She comes with a strong publishing background from DN Media Group, where she build the commercial side of Upstream – The leading oil and gas newspaper anddigital news - from its infancy to becoming a global leader in its field. The last ten years of working with Upstream, she combined her role with building the commercial side of Recharge from a start-up to becoming an influential global business intelligence source for the renewable energy industries. She is sitting at the board of Energi & Klima, which is an important Norwegian source of news and insight on energy and climate issues and at Ocean Industry Forum Oslofjord (OIFO), which is Maritime Forum’s Oslofjord arm.

Eva has spent more than two decades in maritime media and marketing

Eva Margrethe Hessen is the Global Sales Director at TradeWinds and has spent more than two decades working at the intersection of maritime media, marketing and commercial strategy. She works with companies and leaders across the global shipping industry, helping connect brands, audiences and business opportunities in a rapidly evolving maritime landscape. Eva takes a leading role in helping clients unlock the opportunities created by developments in digital advertising, audience insight and campaign tracking, shaping more targeted and content-driven marketing strategies. She has also been instrumental in enhancing sponsor and partner experiences at TradeWinds’ global events, combining live networking, brand visibility and digital engagement to create greater commercial value.

Karen brings ShipMoney's mission to life across the maritime industry

Karen Martin is Global Brand Ambassador at ShipMoney, bringing the company’s mission to life across the maritime industry by helping make payments simpler, safer and more reliable for seafarers worldwide, with a passion for connecting people and believing in authentic conversations in the maritime industry.

Known for her ability to build trust quickly and make people feel genuinely at ease, Karen brings warmth, honesty and fresh energy to every conversation. Previously the face of London International Shipping Week, she has built a strong reputation for creating meaningful engagement in an industry she cares deeply about. At ShipMoney, Karen champions initiatives that support seafarers’ financial wellbeing, with a people-first approach that reflects both her character and her work.

Karen is also a Board Member of the Seahorse Freight Association, supporting journalists and communications professionals across maritime, freight and logistics.

Andy has 20+ years of maritime technical and marketing leadership

Andy Ford brings over 20 years of maritime experience, combining a technical background with a strong track record in marketing transformation and leadership. He began his career as an engineer in 2000, developing a deep understanding of complex technical environments before moving into senior marketing and operational roles within global maritime organisations.

Since joining Wake Media in 2019, Andy has helped transform the agency into a recognised leader in maritime marketing. As Managing Director, he leads strategy, culture and partnerships, aligning industry insight with creative thinking to deliver measurable results for clients worldwide.

Andy also leads Marketing in Maritime (MiM), a global community connecting marketing professionals across the sector to share knowledge, challenge perspectives and raise standards. His approach is people‑first, partnership‑driven, and focused on marketing that blends technical credibility with human relevance to move the industry forward.

Nicole has 10+ years of maritime and commercial expertise

Nicole sits at the intersection of maritime expertise and commercial strategy, helping global brands position themselves as market leaders.

With over 10 years’ experience and an MBA, she brings a clear commercial lens to marketing — translating complex industry shifts, from decarbonisation to digital transformation, into thought leadership that builds trust and drives pipeline.