Wednesday, 24 June 2026
14:00 - 15:15
Our MiM-Masterclass series continues. Understand how brand and performance really work together and how to measure both in ways that support better commercial decisions.
Wednesday, 24 June 2026
14:00 - 15:15
This MiM-Masterclass tackles one of the most pressing and persistent challenges in modern marketing: how to balance short‑term performance with long‑term brand growth, and how to measure both in ways that actually support commercial decision‑making.
Brand versus performance is still treated as a debate. In reality, it's a budgeting, measurement and confidence problem and one that continues to divide marketing investment (especially in the B2B world).
Panelist
Founder & Strategy Director at Thetius
Leading independent voice on the future of the maritime industry. Nick started his career as a ship’s navigator before progressing ashore to work in maritime digital transformation and research. Nick and the Thetius team regularly advise a range of maritime stakeholders including shipping companies, ports, charterers, government bodies, investors and technology businesses.
Panelist
Brand Marketing Manager at LinkedIn
Learning Platform & Brand Marketing Manager at LinkedIn. Leading brand and education initiatives. Prior to LinkedIn, he held senior marketing and communications positions at Google, Freshfields and Clifford Chance.
Panelist
CEO at Intent Communications and Consulting
With more than 20 years of maritime experience across journalism, media relations, strategic branding, and industry consulting. Her deep expertise spans various sectors from engines and ports to shipowners and regulators, while her content-first approach has delivered results in stakeholder management, social media presence and as a moderator for events.
Panelist
Owner at potent
With a Master's degree (MSc) in Psychology and a self-confessed nerd for all things neuroscience, Sam’s approach and ethos to marketing is led with sales and psychology at the forefront.
We’ll look at the pressure between short term pipeline and long term growth, and where attribution works and where it starts to fall apart.
This is a practical session. We'll faciliate an open debate, guided by experts. Maritime professionals and B2B gurus, who’ve walked the walk. The panel will talk through what actually influences decisions, what gets pushed, and what gets dropped.