Generative AI: the Good the Bad and the Ugly!

Name: Generative AI: the Good the Bad and the Ugly!
Start: 2026-03-18T15:30:00.000Z
End: 2026-03-18T17:00:00.000Z

Our new MiM-Masterclass series kicks off with a not-to-be-missed exploration of the good, the bad and the ugly of Generative AI. Speaker Andrew Davis is one of the most respected digital strategists working in marketing today. What does GenAI really mean for marketers? Why should you embrace it? What's to avoid? And how do you keep the human, commercial heart of your brand front and centre?

Wednesday, 18 March 2026

15:30 - 17:00

What is AI really doing to modern marketing? The wins. The risks. The uncomfortable truths

Andrew Davis

Speaker

Founder & Lead Trainer at Talk Dygital

What generative AI
actually is

Why it has changed everything in the last 12 to 18 months. The real world view. Where it helps, where it harms and where the opportunities sit for maritime marketers.

The eight ways teams really use AI

From idea generation to summarising to optimisation. Simple, practical buckets you can apply immediately.

Trust, truth and the human element

Speed is great, but brands still win through trust. How to keep the human, messy, relatable parts of marketing intact.

The biggest mistakes teams make with AI

The misconceptions and the Google‑search mindset that holds marketers back, plus how to fix them.

Why distribution
beats content

A key lesson from Andrew’s Myspace days. Good content is not enough. Great distribution wins, and AI can supercharge reach and conversion.

The risks ahead

From data governance to browser wars to AI agents. What matters now and what will shape 2026 and 2027.

This Masterclass is built for real maritime teams. No jargon. No overwhelm. Just the fundamentals, delivered clearly, with practical steps you can use straight away.