MiM Crowd

All brands on deck - teamwork, talent and tomorrow's marketing

Thanks to everyone who joined our event for maritime marketers, which featured leading speakers exploring the trends and technologies disrupting and shaping our industry.

Sep

17 September 2025
4pm - 8pm (CEST)

Informa Markets
240 Blackfriars, London

Programme

Marketing in Maritime Live 2025

All brands on deck - teamwork, talent and tomorrow's marketing

16:45 - 17:15

Keynote: Next Gen Marketing Trends: Teams, Talent & Transformation

A forward-looking session which explored the consequences of AI in marketing, with insights and tips from behavioural economics, all through the lens of human communication and interaction.

Daryll Scott is an author and expert in unconscious communication.

He has been a coach and consultant for 25 years, has owned several marketing agencies and was a pioneer of Neuromarketing and behavioural economics in the UK digital industry.

He has helped leaders within some of the world's most recognisable brands to create a compelling culture, increase revenue and perform under pressure.

Daryll Scott
Author, speaker, coach

LinkedIn
17:15 - 17:45

Showcase: Mentorship Matters: How Team Investment Drives Growth & Success

An honest, behind-the-scenes look at how building a positive team culture and investing in people fuels long-term business growth. Marketing leader Daniel Andrews outlined how a hybrid team mindset, mentorship, and a culture strategy can transform a team.

Daniel Andrews is a multi-award-winning agency founder and brand growth leader with over 15 years’ experience at the intersection of culture, creativity, and innovation. Former founder and agency entrepreneur of multi-award-winning social-first agency The Tree, Daniel Andrews has helped global brands and creative teams unlock new ways to grow.

Daniel Andrews
Founder & Agency Leader

LinkedIn
17:45 - 18:30

Panel: Hire, Train, Outsource: Finding the Smart Balance

This session explored how to build an effective marketing team by understanding which roles, skills, and functions are best developed internally and when external support can add value. Industry leaders shared real-world experiences on team structures, training investments, and practical strategies to ensure marketing teams are well-equipped to meet business objectives.

Nick Chubb - Moderator
Founder & Owner
Thetius
LinkedIn

Cathy Hodge
Co-Founder / Chief Operating Officer
Smart Maritime Network
LinkedIn

Apostolos Belokas
CEO
SQE Marine / Safety4Sea / Risk4Sea
LinkedIn

Kathleen Tunkina
Group Marketing Director
ABL Group
LinkedIn

Naomi West
Director of Marketing Engagement
Lloyd's Register
LinkedIn
18:30 - 18:45

Update: Embrace the Community: MiM 2026 & CIM Collaboration

An exciting update on Marketing in Maritime’s 2026 vision, the new MiMbership programme, and what’s next for the community. Guest speaker Jonny Crawley of CIM outlined their new global framework for professional marketing, and Andy Ford announced the developing collaboration between CIM and MiM — including opportunities that support professional development

Andy Ford
Managing Director
Marketing in Maritime / Wake Media
LinkedIn

Jonny Crawley
Learning Partnerships Manager
Chartered Institute of Marketing
LinkedIn
18:45 - 20:30

Networking, drinks & live entertainment

Guests enjoyed drinks and canapes with live music from Oliver Halvorsen and magic from Jack Lenoir

Sponsors

Marketing in Maritime live at LISW was generously sponsored by

For more than 260 years, we have shown relentless curiosity to discover our clients’ challenges and to work together to identify the best solutions. www.lr.org

Riviera Maritime have served the information needs of the world’s maritime, offshore and energy industries for over 20 years. www.rivieramm.com

In association with

Once again, our live event was thanks to the support of:

This year we have partnered up with Seatrade Maritime. www.seatrade-maritime.com

Strategic partners

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

RISK4SEA is a SaaS PSC Intelligence platform, illuminating PSC performance to Prepare/Assess PSC inspections, Benchmark against competition and Automate PSC functions & alerts to eliminate detentions and minimize OPEX.