Marketing in Maritime 2023
Marketing AI: A Double-Edged Sword?
16:00 - 16:30Arrivals – meet, greet, grab a coffee!
16:30 - 16:45Welcome and introduction
This year's aim is to revolutionise how we approach marketing in the maritime industry, focusing particularly on trending mar-tech, such as artificial intelligence (AI) and other modern marketing technology. What exists today? How do we use it? What should we be aware of and are there any threats to consider? Additionally, is it sustainable or even ethical to mix human emotion with AI when it comes to our overall marketing approach? Shall we fight it or embrace it?Andy Ford
Managing Director – Wake Media
16:45 - 17:15Keynote - The future of AI, digital transformation and marcomm technology
Danilo McGarry is not just a speaker, he has circa 2 decades of designing, delivering and scaling numerous global technology & operational board level critical initiatives through effective enterprise-wise digital vision and strategy. He has ran some of the largest and most respected Transformation, AI, Data and Innovation programs in market leading blue-chip companies (such as Citigroup, UnitedHealth Group) in multiple countries and industries. Danilo also has proven board & advisory level experience as well as Public and Private (listed & unlisted) experience. Extensive technical and global people management experience.
Danilo’s work has been published in The Financial Times, The Times, Bloomberg, Yahoo Finance, Computer Weekly – who have coined him as an industry thought and practitioner leader. Danilo is ranked as one of the 20 most influential people in AI in the world, top 10 in the world by research and consultancy firms in various other tech domains such as Innovation, Digital Transformation, CRS and Data. He is also hyper connected in tech circles due to active involvement with tech & advisory companies, with whom he develops synergised digital strategy and digital ecosystems.
Danilo’s approach drives and builds a culture of unparalleled efficiency, drastically improved services, new and improved revenue streams and products. He is a digital leader that is technically able but with an entrepreneurial mind set. His speeches are well known for delivering real impact and value, where everyone can walk away from what he delivers wiser and with up-to-date market insights in how to lead and run their technology initiatives better.Danilo McGarry
Head of Digital Transformation
17:15 - 17:45Embrace the machine: how to master creative AIEverything you wanted to know about Creative AI but were afraid to ask...Copywriter, CD and creative technologist, Norts has plied his trade on three continents. Since 2017, he’s been exploring new ways to bring standout ideas to life using creative AI, AR and web3. Recent clients include Papa Johns, the BBC, Deloitte and Bristol University.Richard Norton (Norts)
17:45 - 18:30Smooth Sailing or Stormy Seas: Assessing AI’s impact on maritime marketing
Panel discussion with industry, digital and marketing experts.Jo Clarke - Moderator
Marketing Communications Manager
Wake Media Ltd
Director of Digital and Customer Development - Maritime
Informa Markets (Seatrade)
Founder and Lead Trainer
Maritime Technology Analyst
18:30 - 18:45Q&A
Join Wake Media and leading partners Bray Leino and Oakwood as they present 'What’s next for Marketing in Maritime - 2024 and beyond'Andy Ford
Wake Media Ltd
18:45 - 20:30Networking reception
Drinks, networking and live entertainment - relax and meet your fellow #MiMCrowd!