MiM Crowd

Marketing AI: A Double-Edged Sword?

The only maritime event of its kind took place during London International Shipping Week.

Sept

13/09/23 (4pm - 8pm)
(BST Time Zone)

Informa Markets, 240 Blackfriars, London

Programme

Marketing in Maritime 2023

Marketing AI: A Double-Edged Sword?

16:00 - 16:30

Arrivals – meet, greet, grab a coffee!
16:30 - 16:45

Welcome and introduction

This year's aim is to revolutionise how we approach marketing in the maritime industry, focusing particularly on trending mar-tech, such as artificial intelligence (AI) and other modern marketing technology. What exists today? How do we use it? What should we be aware of and are there any threats to consider? Additionally, is it sustainable or even ethical to mix human emotion with AI when it comes to our overall marketing approach? Shall we fight it or embrace it?

Andy Ford
MiM Director
Managing Director – Wake Media
LinkedIn
16:45 - 17:15

Keynote - The future of AI, digital transformation and marcomm technology

Danilo McGarry is not just a speaker, he has circa 2 decades of designing, delivering and scaling numerous global technology & operational board level critical initiatives through effective enterprise-wise digital vision and strategy. He has ran some of the largest and most respected Transformation, AI, Data and Innovation programs in market leading blue-chip companies (such as Citigroup, UnitedHealth Group) in multiple countries and industries. Danilo also has proven board & advisory level experience as well as Public and Private (listed & unlisted) experience. Extensive technical and global people management experience.

Danilo’s work has been published in The Financial Times, The Times, Bloomberg, Yahoo Finance, Computer Weekly – who have coined him as an industry thought and practitioner leader. Danilo is ranked as one of the 20 most influential people in AI in the world, top 10 in the world by research and consultancy firms in various other tech domains such as Innovation, Digital Transformation, CRS and Data. He is also hyper connected in tech circles due to active involvement with tech & advisory companies, with whom he develops synergised digital strategy and digital ecosystems.

Danilo’s approach drives and builds a culture of unparalleled efficiency, drastically improved services, new and improved revenue streams and products. He is a digital leader that is technically able but with an entrepreneurial mind set. His speeches are well known for delivering real impact and value, where everyone can walk away from what he delivers wiser and with up-to-date market insights in how to lead and run their technology initiatives better.

Danilo McGarry
Head of Digital Transformation
Alter Domus
LinkedIn
17:15 - 17:45

Embrace the machine: how to master creative AI

Everything you wanted to know about Creative AI but were afraid to ask...

Copywriter, CD and creative technologist, Norts has plied his trade on three continents. Since 2017, he’s been exploring new ways to bring standout ideas to life using creative AI, AR and web3. Recent clients include Papa Johns, the BBC, Deloitte and Bristol University.

Richard Norton (Norts)
Co-founder
The Peeps
LinkedIn
17:45 - 18:30

Smooth Sailing or Stormy Seas: Assessing AI’s impact on maritime marketing

Panel discussion with industry, digital and marketing experts.

Jo Clarke - Moderator
Marketing Communications Manager
Wake Media Ltd
LinkedIn

Emma Howell
Director of Digital and Customer Development - Maritime
Informa Markets (Seatrade)
LinkedIn

Andrew Davis
Founder and Lead Trainer
Talk Dygital
LinkedIn

Patrick Furse
Digital Director
Bray Leino
LinkedIn

Fiona Macdonald
Maritime Technology Analyst
Thetius
LinkedIn
18:30 - 18:45

Q&A

Join Wake Media and leading partners Bray Leino and Oakwood as they present 'What’s next for Marketing in Maritime - 2024 and beyond'

Andy Ford
Managing Director
Wake Media Ltd

Neil Sims
CEO
Oakwood

Sam Crocker
Managing Partner
Bray Leino
LinkedIn
18:45 - 20:30

Networking reception

Drinks, networking and live entertainment - relax and meet your fellow #MiMCrowd!

Did you attend the event? Take our feedback survey here

A Wake Media Initiative

Wake Media is a London-based agency with a unique approach to marketing and communications in the maritime and offshore sectors. With more than 20 years’ market experience, Wake Media provides strategic multi channelled marketing solutions based on unrivalled industry understanding of the complete value chain.

www.wake-media.co.uk

Andy Ford

Managing Director

andy.ford@wake-media.co.uk

MiM Crowd Partners

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

oakwoodagency.com

Neil Sims

CEO

neil.sims@oakwoodagency.com

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

www.brayleino.co.uk

Kate Cox

CEO

hello@brayleino.co.uk

Sponsors

The combination of market knowledge, marketing channels and audiences provide you with the customer understanding, content marketing ideas, reach and engagement you need to support your marketing planning and delivery, position your brand and generate qualified leads. Established Lloyd's List and Insurance Day services give you access to target markets and increase market awareness. Topic ideas and distribution of content marketing deliver brand positioning and market engagement. More in-depth market connection through facilitated round tables and webinars further build your market engagement. Together as a coordinated marketing programme we deliver quality audiences and qualified sales leads. www.lloydslistintelligence.com

Riviera Maritime have served the information needs of the world’s maritime, offshore and energy industries for over 20 years. Riviera connects audiences within the maritime, offshore and energy communities with content relevant to their business through our multi-platform services. With an extensive portfolio of industry respected publications, conferences, websites, digital products, databases and bespoke services, we disseminate insight, analysis and intelligence to professionals globally. www.rivieramm.com

At W4, we recognize the distinct nature of the Maritime industry. That's why we adopt a personalised approach for each of our maritime clients. We meticulously assess your sector, competition, and customer behaviour to craft a dedicated marketing strategy tailored to your maritime business requirements, including the technology transformation, challenge of AI, localization of your brand messages and others. Our team of marketing professionals have extensive experience within the Maritime sector, equipping us with the specialised knowledge needed to navigate the marketing challenges you may encounter. Leveraging cutting-edge marketing softwares and techniques, we guarantee that your brand not only distinguishes itself within the maritime landscape but also effectively reaches your target audience. However, our commitment goes beyond strategic planning. We are unwavering in our dedication to execute your marketing plan flawlessly, continuously monitoring results and making data-driven decisions to enhance the efficiency of your campaign. At W4, we're not just your marketing agency; we're your growth partners. We are fully committed to your success and will tirelessly labour to ensure that your marketing strategy yields tangible, measurable results for your maritime business. www.w-4.ch

In association with

This year we have partnered up with Seatrade Maritime.

Seatrade Maritime News brings you the news that matters in the shipping industry focusing on the leading trends in the industry. Written by a team of highly experienced correspondents across, Asia, the Middle East, Europe and America, Seatrade Maritime News has a strong focus on operational, regulatory and technology related stories, including interviews with key executives – all free to read. It also features the key financial and markets stories setting developments in the maritime industries in a broader context of the business as whole. Drilling down Seatrade Maritime's correspondent's provide in depth coverage and analysis of key developments in the industry be they technical, financial or regulatory. These are supplemented by exclusive, free downloads such as White Papers on major issues that impact your business. Readers can choose to explore the news by regional or sector pages as per their own personal interests and needs. A fully searchable archive of over 30,000 stories provides and invaluable resource to all readers. www.seatrade-maritime.com

Delegate benefits

Connect with the MiM crowd

Connect with marketers, make new connections and partners in the maritime, B2B and B2C world.
Build marketing & Industry knowledge

Gain fantastic insights and knowledge from a great mix of experienced marketing/industry professionals. Dive deeper into marketing in the new world, maritime events and how to enhance your digital route to market.
Marketing in Maritime tool box

Access to the MiM marketing toolbox following the event (materials, presentations, tools and templates), as well as a visualisation of discussed issues and roadmap for digital marketing success.
Industry Event Calendar

One month’s free access to the Wake Media Maritime Global Events Calendar.
Something a little extra

Live entertainment, canapes and drinks – opportunity to network and meet the #MiMCrowd during our evening reception!
Full post event summary report

Attendee data (opt-in only), enhanced analytics, insights & takeout's.
Free entry to IMPA London

Register and attend Marketing in Maritime 2023 and receive a free complementary ticket for the IMPA exhibition in London - https://www.impaevents.com/event/london