09:15 - 11:50The digital journey - where are you as a brand?
Digital marketing has evolved quickly and become part of our everyday lives, not just a company website and a presence on social media. But what is digital marketing? What do we need to do to maximise our digital presence and its effectiveness? With so many tools at our disposal, have we lost sight of its potential and been left feeling confused?
This interactive session will explore the ‘digital journey’, how to deliver it effectively and ensure your own digital marketing strategy evolves.
Also, an industry first, the aim is to create live, the building of a ‘future maritime digital journey roadmap’, with you the audience. Through this collaboration, with you as industry experts, we will be creating the road map live through our expert graphic facilitation artist.