Learn, discover and experience the future of Marketing

3 x morning sessions (930am - 12pm each day)

29
29 June - 01 July 2021
(BST Time Zone)
Marketing in Maritime – Online
Discover opportunity & embrace the change

Ready to challenge the norm?

Marketing in Maritime (MiM) is a unique experience for the ambitious maritime marketer to challenge the idea that shipping is an industry that responds to conservative marketing methods. Online for the first time, MiM brings together marketing professionals to learn, discover and experience the future of marketing from leading practitioners from the wider business-to-business and consumer sectors.

Programme

DAY ONE

Navigating change: Maritime marketing in the new world

  • 09:30 - 09:40
    Lookout!

    Based on the results of an exclusive survey and follow-up interviews, Wake Media’s very own engineer-to-marketeer Andy Ford presents an insight into the current state and future direction of maritime marketing.

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 09:40 - 10:20
    Setting course: A steady path in uncertain times

    The needs of ship owners and operators can change on a dime driven by markets or regulation. How do maritime marketers build a solid strategy amid shifting customer priorities?

    Neil Sims
    Neil Sims
    MiM Moderator
    CEO – Oakwood Agency
    LinkedIn
    Neil Sims
    Pia Meling
    Vice President, Sales & Marketing
    Massterly (a Kongsberg Wilhelmsen Joint Venture)
    LinkedIn
    Neil Sims
    Mark Warner
    Marketing & PR Director
    Inmarsat
    LinkedIn
    Neil Sims
    Lidia Selivanova
    Head of Marketing
    Wallem Group
    LinkedIn
    Neil Sims
    Nicolas Papados
    Group Marketing Manager
    Columbia Shipmanagement
    LinkedIn
  • 10:20 - 10:25
    Mission to Seafarers

    Listen to Secretary General, Andrew Wright reflect on the importance of crew welfare services undertaken by the Mission to Seafarers 

    https://www.missiontoseafarers.org/

    Neil Sims
    The Revd Canon Andrew Wright
    Secretary General
    The Mission to Seafarers
  • 10:25 - 10:30
    Break activity

    Time for a short coffee break

  • 10:30 - 10:50
    All aboard: Securing sales and management buy-in

    Persuasion fundamentals for internal stakeholders – why, how and when to bring your colleagues into the mix

    Neil Sims
    Andreas Bodmann
    Marketing Director
    Wärtsilä Voyage
    LinkedIn
  • 10:50 - 11:10
    The Challenger Brand: From the unknown to a serious contender

    How one leading maritime supplier took their marketing approach to the next level

    Neil Sims
    Anna Garcia
    Director, Corporate Responsibility & Communications
    WinGD
    LinkedIn
  • 11:10 - 11:15
    Noon report

    Round up of discussions, review of journey map, preview of tomorrow’s session

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 11:15 - 12:00
    Chatrooms

    Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

DAY TWO

See you… where? Conquering the chaos of maritime events

  • 09:30 - 09:40
    Lookout!

    After a year of pandemic disruption, will the industry calendar ever look the same? And if it doesn’t, is that good or bad?

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 09:40 - 10:20
    Event horizon: Emerging opportunities in digital and physical

    What lessons are organisers of both virtual and physical events taking from the shift towards digital? Will hybrid become the new norm? What digital aspects can be added to physical events for better measurement and reach?

    Neil Sims
    Andy Ford
    MiM Moderator
    Operations Director – Wake Media
    LinkedIn
    Neil Sims
    Chris Morley
    Event Director
    Seatrade Maritime
    LinkedIn
    Neil Sims
    Banu Kannu
    Uncommon Conferences Co-Founder
    SGMF Consultant
    LinkedIn
    Neil Sims
    Per Martin Tanggaard
    Director
    Nor-Shipping
    LinkedIn
    Neil Sims
    Dave Williams
    Marketing Communications Manager
    Riviera Maritime Media
    LinkedIn
  • 10:20 - 10:30
    Break activity – live music entertainment!

    Take a break and get that feeling of being at a live event by enjoying some music from the brilliant James Tattington! Don't forget to also make the most of chatting and connecting with your fellow delegates. 

    Find out more about James here - https://fugitiveorchestra.com/  

    Neil Sims



  • 10:30 - 10:50
    Function keys: Unlocking success for your online events

    Expert agency advice on how to make your digital event stand out from the crowd

    Neil Sims
    Chris Goundrill
    Events Director
    Bray Leino Events
    LinkedIn
  • 10:50 - 11:10
    Meaningful metrics: The measure of success in event marketing

    Strategies for pre- and post-event marketing activities and a guide to assessing impact.

    Neil Sims
    Ashanti Bentil - Dhue
    Founder and CEO
    EventMind
    LinkedIn
  • 11:10 - 11:15
    Noon report

    Round up of discussions, review of journey map, preview of tomorrow’s session

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 11:15 - 12:00
    Chatrooms

    Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

DAY THREE

The virtual voyage: Driving digital engagement

  • 09:30 - 09:40
    Lookout!

    Putting the shift to digital into context. New opportunities, new skills - same focus on creativity, purpose and metrics?

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 09:40 - 10:20
    Digital development: The future of online marketing

    If the future of marketing lies in digital engagement, how do we bring skills from conventional marketing to this new realm? How do we map customer journeys via digital channels and future-proof an engaging journey for customers?

    Neil Sims
    Rhys Gwynne
    MiM Moderator
    Bray Leino - Digital Lead
    LinkedIn
    Neil Sims
    Justine Gillen
    VP, Marketing & Customer Experience
    Lloyds List Intelligence
    LinkedIn
    Neil Sims
    Martin Saunders
    Operations Director
    Rivertrace
    LinkedIn
    Neil Sims
    Adam Foster
    Owner
    ShipInsight and Currentb2b.com
    LinkedIn
  • 10:20 - 10:30
    How To Become A Burnout Proof Corporate Athlete

    In an increasingly fast paced, technological and unpredictable world, burnout is on the rise. In this session inspiration is taken from both professional athletes and flow neuroscientists as Michelle will share the science and everyday techniques that will not only prevent burnout but will help you to go further, faster with a lot less frustration.

    Neil Sims
    Michelle McCartan
    Leadership and Peak Performance Coach
    Michelle McCartan
    LinkedIn
  • 10:30 - 10:35
    Break activity

    Time for a coffee and to try out some of Michelle's mindfulness techniques!

  • 10:35 - 10:55
    Say what? Grabbing the social spotlight

    How do we supercharge the social landscape in maritime? What are the best benchmarking techniques to stay ahead of the competition and what should we doing with our data to make the most of our social analytics.

    Neil Sims
    Samantha Almon Adeluwoye
    Global Corporate Social Media and Corporate Manager
    A.P. Moller - Maersk
    LinkedIn
  • 10:55 - 11:15
    Pixel dust: Adding sparkle to digital content

    What works and what doesn’t on screen – the essential formulas for standout creative

    Neil Sims
    Nick Barker
    Head of UX and Creative Lead
    Oakwood Agency
    LinkedIn
  • 11:15 - 11:20
    Noon report

    Round up of discussions across MiM 2021 and review of journey map

    Neil Sims
    Andy Ford
    MiM moderator
    Operations Director – Wake Media
    LinkedIn
  • 11:20 - 12:00
    Chatrooms

    Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

In support of The Mission to Seafarers

The Mission to Seafarers provides help and support to the 1.5 million crewmen and women who face danger every day to keep our global economy afloat.

10% of all profits from this years event will go to Mission to Seafarers

www.missiontoseafarers.org

 

 

A Wake Media Initiative

Wake Media is a London-based agency with a unique approach to marketing and communications in the maritime and offshore sectors. With more than 20 years’ market experience, Wake Media provides strategic multi channelled marketing solutions based on unrivalled industry understanding of the complete value chain.

www.wake-media.co.uk

Andy Ford
Operations Director

MiM Crowd Lead Sponsors

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

oakwoodagency.com

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

www.brayleino.co.uk

Sponsors

Media Partners

Delegate benefits

  • Connect with the MiM crowd

    Connect with marketers, make new connections and partners in the maritime, B2B and B2C world.

  • Build marketing & Industry knowledge

    Gain fantastic insights and knowledge from a great mix of experienced marketing/industry professionals. Dive deeper into marketing in the new world, maritime events and how to enhance your digital route to market.

  • Marketing tool box

    Access to the MiM marketing toolbox following the event (materials, presentations, tools and templates), as well as a visualisation of discussed issues and roadmap for digital marketing success.

  • Breakout sessions

    Access to daily development dens to deep dive into session topics and key speakers after the main event. Here you will have the opportunity to ask more questions or brainstorm ideas.

  • Something a little extra

    Activities/entertainment during the sessions.

  • 10% discount for next MiM event

    Get 10% off you next ticket purchases

  • Full post event summary report

    Attendee data, enhanced analytics, insights & takeout's.

  • Access to networking platform pre, during and post event

    Familiarise yourself with the platform, watch the event live, as well as post event, and establish connections.

  • Become a MiMber

    Join the crowd via our LinkedIn page to get the latest updates on marketing knowhow and future MiM events.

Book now

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For further information or additional queries about this event please contact:

Delegate and Sponsorship Sales

Steve Edwards
Steve Edwards
Senior Account Manager

Event Manager

Karina Thomas
Karina Thomas
Head of Events & Engagement

MiM Moderator

Andy Ford
Andy Ford
Operations Director

MiM Accounts

Jenny Saunders
Jenny Saunders
Head of Finance