MiM Crowd

Learn, discover and experience the future of Marketing

3 x morning sessions (930am - 12pm each day)

29 June - 01 July 2021
(BST Time Zone)

Marketing in Maritime – Online
Discover opportunity & embrace the change

Programme

DAY ONE

Navigating change: Maritime marketing in the new world

09:30 - 09:40

Lookout!

Based on the results of an exclusive survey and follow-up interviews, Wake Media’s very own engineer-to-marketeer Andy Ford presents an insight into the current state and future direction of maritime marketing.

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
09:40 - 10:20

Setting course: A steady path in uncertain times

The needs of ship owners and operators can change on a dime driven by markets or regulation. How do maritime marketers build a solid strategy amid shifting customer priorities?

Neil Sims
MiM Moderator
CEO – Oakwood Agency
LinkedIn

Pia Meling
Vice President, Sales & Marketing
Massterly (a Kongsberg Wilhelmsen Joint Venture)
LinkedIn

Mark Warner
Marketing & PR Director
Inmarsat
LinkedIn

Lidia Selivanova
Head of Marketing
Wallem Group
LinkedIn

Nicolas Papados
Group Marketing Manager
Columbia Shipmanagement
LinkedIn
10:20 - 10:25

Mission to Seafarers

Listen to Secretary General, Andrew Wright reflect on the importance of crew welfare services undertaken by the Mission to Seafarers

https://www.missiontoseafarers.org/

The Revd Canon Andrew Wright
Secretary General
The Mission to Seafarers
10:25 - 10:30

Break activity

Time for a short coffee break
10:30 - 10:50

All aboard: Securing sales and management buy-in

Persuasion fundamentals for internal stakeholders – why, how and when to bring your colleagues into the mix

Andreas Bodmann
Marketing Director
Wärtsilä Voyage
LinkedIn
10:50 - 11:10

The Challenger Brand: From the unknown to a serious contender

How one leading maritime supplier took their marketing approach to the next level

Anna Garcia
Director, Corporate Responsibility & Communications
WinGD
LinkedIn
11:10 - 11:15

Noon report

Round up of discussions, review of journey map, preview of tomorrow’s session

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
11:15 - 12:00

Chatrooms

Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

DAY TWO

See you… where? Conquering the chaos of maritime events

09:30 - 09:40

Lookout!

After a year of pandemic disruption, will the industry calendar ever look the same? And if it doesn’t, is that good or bad?

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
09:40 - 10:20

Event horizon: Emerging opportunities in digital and physical

What lessons are organisers of both virtual and physical events taking from the shift towards digital? Will hybrid become the new norm? What digital aspects can be added to physical events for better measurement and reach?

Andy Ford
MiM Moderator
Operations Director – Wake Media
LinkedIn

Chris Morley
Event Director
Seatrade Maritime
LinkedIn

Banu Kannu
Uncommon Conferences Co-Founder
SGMF Consultant
LinkedIn

Per Martin Tanggaard
Director
Nor-Shipping
LinkedIn

Dave Williams
Marketing Communications Manager
Riviera Maritime Media
LinkedIn
10:20 - 10:30

Break activity – live music entertainment!

Take a break and get that feeling of being at a live event by enjoying some music from the brilliant James Tattington! Don't forget to also make the most of chatting and connecting with your fellow delegates.

Find out more about James here - https://fugitiveorchestra.com/
10:30 - 10:50

Function keys: Unlocking success for your online events

Expert agency advice on how to make your digital event stand out from the crowd

Chris Goundrill
Events Director
Bray Leino Events
LinkedIn
10:50 - 11:10

Meaningful metrics: The measure of success in event marketing

Strategies for pre- and post-event marketing activities and a guide to assessing impact.

Ashanti Bentil - Dhue
Founder and CEO
EventMind
LinkedIn
11:10 - 11:15

Noon report

Round up of discussions, review of journey map, preview of tomorrow’s session

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
11:15 - 12:00

Chatrooms

Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

DAY THREE

The virtual voyage: Driving digital engagement

09:30 - 09:40

Lookout!

Putting the shift to digital into context. New opportunities, new skills - same focus on creativity, purpose and metrics?

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
09:40 - 10:20

Digital development: The future of online marketing

If the future of marketing lies in digital engagement, how do we bring skills from conventional marketing to this new realm? How do we map customer journeys via digital channels and future-proof an engaging journey for customers?

Rhys Gwynne
MiM Moderator
Bray Leino - Digital Lead
LinkedIn

Justine Gillen
VP, Marketing & Customer Experience
Lloyds List Intelligence
LinkedIn

Martin Saunders
Operations Director
Rivertrace
LinkedIn

Adam Foster
Owner
ShipInsight and Currentb2b.com
LinkedIn
10:20 - 10:30

How To Become A Burnout Proof Corporate Athlete

In an increasingly fast paced, technological and unpredictable world, burnout is on the rise. In this session inspiration is taken from both professional athletes and flow neuroscientists as Michelle will share the science and everyday techniques that will not only prevent burnout but will help you to go further, faster with a lot less frustration.

Michelle McCartan
Leadership and Peak Performance Coach
Michelle McCartan
LinkedIn
10:30 - 10:35

Break activity

Time for a coffee and to try out some of Michelle's mindfulness techniques!
10:35 - 10:55

Say what? Grabbing the social spotlight

How do we supercharge the social landscape in maritime? What are the best benchmarking techniques to stay ahead of the competition and what should we doing with our data to make the most of our social analytics.

Samantha Almon Adeluwoye
Global Corporate Social Media and Corporate Manager
A.P. Moller - Maersk
LinkedIn
10:55 - 11:15

Pixel dust: Adding sparkle to digital content

What works and what doesn’t on screen – the essential formulas for standout creative

Nick Barker
Head of UX and Creative Lead
Oakwood Agency
LinkedIn
11:15 - 11:20

Noon report

Round up of discussions across MiM 2021 and review of journey map

Andy Ford
MiM moderator
Operations Director – Wake Media
LinkedIn
11:20 - 12:00

Chatrooms

Meet, greet and throw more questions at todays panellists and presenters, as well as network with fellow delegates.

Watch on-demand

In support of The Mission to Seafarers

The Mission to Seafarers provides help and support to the 1.5 million crewmen and women who face danger every day to keep our global economy afloat.

10% of all profits from this years event will go to Mission to Seafarers

www.missiontoseafarers.org

A Wake Media Initiative

Wake Media is a London-based agency with a unique approach to marketing and communications in the maritime and offshore sectors. With more than 20 years’ market experience, Wake Media provides strategic multi channelled marketing solutions based on unrivalled industry understanding of the complete value chain.

www.wake-media.co.uk

Andy Ford

Operations Director

andy@mimcrowd.com

MiM Crowd Lead Sponsors

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

oakwoodagency.com

Neil Sims

CEO

neil.sims@oakwoodagency.com

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

www.brayleino.co.uk

Kate Cox

CEO

hello@brayleino.co.uk

Media Partners

Naftika Chronika has to this date the reputation of being the most objective and valuable source of information for its readers. During its 87 years of publication, Naftika Chronika has won numerous prestigious awards for editorial excellence. Our international news together with thought-provoking articles on issues relating to the Greek and international shipping industry and exclusive interviews with key players have become standard reading for business executives and technical managers around the world. www.naftikachronika.gr

For 50 years, Seatrade Maritime has brought together the international maritime industry and has built an extensive global community through its worldwide publications, events and digital platforms. Seatrade Maritime has a database of over 70,000 maritime professionals spanning across the globe and the vertical supply chain. Through our live news website, publications and 365 digital content offerings, we unite the maritime industry. www.seatrade-maritime.com

ShipManagement International is published bi-monthly and is aimed at C-level executives within the world’s shipowning, operating and managing companies. It is the only ship owner business magazine in the industry dedicated to covering the entire information needs of the owner and the manager and is essential reading for this vibrant and data-hungry industry sector, across a series of media platforms – print, online, digital and social media. www.shipmanagementinternational.com

The Maritime Executive is the leading source of maritime news, jobs, events, and industry analysis. Providing free and easily accessible information on the maritime industry will encourage growth in readership and create value for both readers and advertisers. www.maritime-executive.com

Founded in 1860 in London to " advance the art and science of ship design " today the Royal Institution of Naval Architects is a world renowned and highly respected international professional institution and learned society whose members are involved at all levels in the design, construction, maintenance and operation of all marine vessels and structures. The Institution has members in over ninety countries, and is widely represented in industry, universities and colleges, and maritime organisations worldwide. www.rina.org.uk

The ship.energy platform gives shipping industry stakeholders the opportunity to learn more about cleaner marine fuels and propulsion technologies and to take part in the growing debate over how shipping and the bunker sector can actively and fully participate in the marine energy transition to zero emissions. Published by Petrospot Limited, ship.energy is the go-to information hub for news, longer reads, interviews, and expert comment on new fuels, technologies and vessel efficiency. It also encourages and facilitates dynamic information exchange, allowing shipping and bunkering stakeholders to engage with energy and technology providers through polls, surveys, blogs, podcasts, and online discussions. Sign up for FREE instant access. ship.energy

Ship & Offshore from the DVV Media Group offers a product family that provides maritime technology information for the global shipbuilding and offshore markets. Six regular print issues per year report on current trends and developments in shipbuilding, ship equipment, operation, and offshore technology. The regular issues are supplemented by the two special editions: GreenTech and SmartShip, which focus on sustainable operation and digitalisation in the maritime industry, respectively. In addition to the titles website, there is a weekly e newsletter sent on Tuesdays to 8,000 registered e mail addresses. www.shipandoffshore.net

Maritime Reporter & Engineering News has served as the world’s premier maritime publication for over 80 years. Now, Maritime Reporter is able to deliver the world's largest verified audience of commercial marine industry professionals and the industry’s largest online presence. In-depth features and editorial attract the attention of company leaders and managing professionals at the highest levels. www.marinelink.com

HANSA International Maritime Journal is the magazine covering all aspects of the maritime industry and informs decision-makers in the maritime industry on a monthly basis about all developments and trends in shipping, shipbuilding and ship technology, in ports and on waterways as well as in the offshore sector. The range of topics is supplemented by the permanent sections Markets, Insurance, Financing. Independent and wellresearched, HANSA International Maritime Journal brings you the topics of the industry to the point and convinces with an appealing layout. hansa-online.de

Delegate benefits

Connect with the MiM crowd

Connect with marketers, make new connections and partners in the maritime, B2B and B2C world.
Build marketing & Industry knowledge

Gain fantastic insights and knowledge from a great mix of experienced marketing/industry professionals. Dive deeper into marketing in the new world, maritime events and how to enhance your digital route to market.
Marketing tool box

Access to the MiM marketing toolbox following the event (materials, presentations, tools and templates), as well as a visualisation of discussed issues and roadmap for digital marketing success.
Breakout sessions

Access to daily development dens to deep dive into session topics and key speakers after the main event. Here you will have the opportunity to ask more questions or brainstorm ideas.
Something a little extra

Activities/entertainment during the sessions.
10% discount for next MiM event

Get 10% off you next ticket purchases
Full post event summary report

Attendee data, enhanced analytics, insights & takeout's.
Access to networking platform pre, during and post event

Familiarise yourself with the platform, watch the event live, as well as post event, and establish connections.
Become a MiMber

Join the crowd via our LinkedIn page to get the latest updates on marketing knowhow and future MiM events.