Breaking Waves - Navigating the new normal

3 x morning sessions (9.30am - 12.30pm each day)

July
5 - 7 July 2022
(BST Time Zone)
Marketing in Maritime – Online
Join MiM to learn, discover and experience the future of maritime marketing

Ready to challenge the norm?

Marketing in Maritime (MiM) is a unique experience for the ambitious maritime marketer to challenge the idea that shipping is an industry that responds to conservative marketing methods. Our MiM online event brings together marketing professionals to learn, discover and experience the future of marketing from leading practitioners from the wider business-to-business and consumer sectors.

Programme

DAY ONE

Strategising in a shifting environment – what’s essential?

  • 09:30 - 09:40
    Setting the Course

    Wake Media’s Managing Director and MiM Director, Andy Ford will set the course of the day by highlighting the importance of understanding the core principles and processes involved when defining the perfect marketing strategy. What are basic foundations to any marketing strategy? What barriers do we face? What past mistakes can we learn from?

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:00
    Getting to (really) know your customers

    Harnessing the power of segmentation. How can we optimise our strategies by drilling down into our customers characteristics and traits? In this session we will showcase the benefits of harnessing the power of segmentation and identifying personas.

    Neil Sims
    Adam Foster
    Owner
    Current B2B
    https://www.linkedin.com/in/adamlfoster/
  • 10:00 - 10:20
    Process – The stepping stones towards developing a killer maritime marketing strategy

    Getting the key foundations of a marketing strategy sorted from the very beginning is key, but what are the other elements that influence success? How do you get management buy-in? What language will get your strategy heard and how do you best communicate it?

    Neil Sims
    Simon Penson
    Founder
    Scaled Consulting
    https://twitter.com/simonpenson
  • 10:20 - 10:40
    Q&A

    Ask your questions to today's presenters

  • 10:40 - 10:50
    Intro to Sailors' Society

    Melanie Warman, Director of Communications, joins us to introduce all the great work Sailors' Society do in helping seafarers and their families across the world.

     

    Neil Sims
    Melanie Warman
    Director of Communications
    Sailors' Society
    https://www.linkedin.com/in/melanie-warman-b7496920/
  • 10:50 - 11:50
    Panel - Discuss the day

    An array of marketing experts from across the industry will reflect on today’s presentations and share their views on the importance of a solid strategy and how to define the foundation for success.

    Neil Sims
    Edd Southerden
    MiM Moderator
    Head of Planning, Bray Leino Ltd
    https://www.linkedin.com/in/edd-southerden-ba06543/
    Neil Sims
    Anne Moschner
    Director Communications
    DNV Maritime
    https://www.linkedin.com/in/anne-moschner-b807584a/
    Neil Sims
    Llewellyn Bankes-Hughes
    Managing Director
    Petrospot/Shipping Innovation
    https://www.linkedin.com/in/llewellyn-bankes-hughes-b704377/
    Neil Sims
    Cassandra Higham
    Head of Marketing, Global Marine and Energy
    Castrol
    https://www.linkedin.com/in/cassandra-higham-8a159111/
    Neil Sims
    Jarkko Kivikoski
    Business Director/Partner
    Woltti Group
    https://www.linkedin.com/in/jarkkokivikoski/
  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director, Wake Media Ltd
    https://www.linkedin.com/in/andyfordmarketing/
  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers 

DAY TWO

Building your marketing A-game - Avengers assemble

  • 09:30 - 09:40
    Setting the Course

    The future is bright! But how do we make even brighter?

    Here we will set the course of the day - defining the crucial elements needed when building the perfect marketing team and partnerships in today’s world.

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:00
    Are you leading at your best in order that people can give their best?

    When people are led well, they give their best, they offer discretionary effort and we all grow as a result. This talk will centre on Paul’s own Forensic Leadership theory which provides an immediately actionable and simple leadership mechanism to get the very best from those we come into contact with – either in leading a team or managing external resources. 

    Neil Sims
    Paul Kinkaid
    Managing Director
    Selfless Leadership Group
    https://www.linkedin.com/in/paulkinkaid/
  • 10:00 - 10:20
    Marketing the Marketing Department - how to get the most out of your marketing function

    Promoting and understand your brand DNA, increasing advocacy across the business and creating awareness of marketing as a function across the business.

    Neil Sims
    Karen Preston
    Head of Marketing
    Ryder Limited
    https://www.linkedin.com/in/karen-preston-38a22916/
  • 10:20 - 10:40
    Q&A

    Ask your questions to today's presenters

  • 10:40 - 10:50
    Effective internal intercultural communication within multinational maritime organisations

    Adopting an internal communication strategy that understands the different expectations and behaviours amongst multicultural employees is the backbone of an effective diversity, equity and inclusion (DEI) strategy.

    In this session, we will discuss the most important element we need to take into consideration when communicating within a multinational maritime organisation.

     

    Neil Sims
    Kate Bollanou
    Maritime DEI Consultant

    https://www.linkedin.com/in/katebollanou/
  • 10:50 - 11:50
    Panel - Discuss the day

    Listen to marketing industry experts reflect on today’s presentations and share their experiences in building teams and enhancing skill sets. What is the perfect balance of internal recruitment Vs agency onboarding? What examples exist when it comes to positive perception on employer branding?

    Neil Sims
    Neil Sims
    MiM Moderator
    CEO, Oakwood Agency
    https://www.linkedin.com/in/neilsims64/
    Neil Sims
    Mikael Simelius
    Founder
    Light Vision Oy
    https://www.linkedin.com/in/mikael-simelius-4131092/
    Neil Sims
    Marit Holmlund-Sund
    Head of Brand & Marketing
    Axopar Boats
    https://www.linkedin.com/in/marit-holmlund-sund-04a4095/
    Neil Sims
    Mark Warner
    Head Of Marketing, Maritime Performance Services
    Lloyd's Register
    https://www.linkedin.com/in/markwarnermaritime/
    Neil Sims
    Salimata Dia
    Marketing & Communications Manager
    INPG
    https://www.linkedin.com/in/salimata-dia-834a535b/
  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director, Wake Media Ltd
    https://www.linkedin.com/in/andyfordmarketing/
  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers 

DAY THREE

Activating impact – how to supercharge campaigns

  • 09:30 - 09:40
    Setting the Course

    Setting the course of the day - what are the rights and wrongs of putting effective campaigns together? In today's session we will examine how we can avoid falling into the trap of doing what we have always done. What is the perfect approach to planning, executing and reporting for a campaign? What KPI’s are crucial to help assess overall impact and ROI?

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director – Wake Media
    LinkedIn
  • 09:40 - 10:00
    Case study – Breaking Asia

    Take a deep-dive into how marketing approaches and practices in Asia differ to those in Europe. What can we learn and what must we adopt to plan successful campaigns in the Asia region?

    Neil Sims
    Shuting Fu
    General Manager, APAC
    W4 Marketing
    https://www.linkedin.com/in/shuting-fu-95134a15b/
  • 10:00 - 10:20
    Segmented audience targeting and B2B integration capabilities of programmatic campaigns

    In this session we will explore the power of programmatic advertising versus traditional. Can you really be your own publisher utilising digital channels? How do you best target and segment your audiences, how do you measure specific objectives and what analysis do you put in place?   

    Neil Sims
    Max Owen
    Sales Manager
    StackAdapt
    https://www.linkedin.com/in/max-owen-70748754/
  • 10:20 - 10:40
    Q&A

    Ask your questions to today's presenters

  • 10:40 - 10:50
    Break activity - Sea Shanty Medley

    David Hewson is a multi-instrumentalist, composer and sound-designer based in Bristol and London. His work spans theatre, film and digital media. He also pens and releases songs under his solo project, Man at Sea. In line with our maritime theme, David will be entertaining us live on our final day of MiM with a medley of 3 x sea shanties and multiple instruments! 

    Neil Sims
    David Hewson
    MD/Composer

  • 10:50 - 11:50
    Panel - Discuss the day

    Reflecting on the day’s presentations, a gang of industry experts will discuss the power of the media and give their views on paid versus unpaid exposure. We will consider what industry publishers are doing to keep ahead of the curve to support desired reach and investments and what channel activation is creating the biggest impact in maritime?

    Neil Sims
    Catherine Austin
    MiM Moderator
    Managing Director of Blue-Green Marketing Co and Comms Specialist for Wake Media
    https://www.linkedin.com/in/catherine-austin-/
    Neil Sims
    Emma Howell
    Director of Digital and Commercial Content
    Informa Markets
    https://www.linkedin.com/in/emmahowell/
    Neil Sims
    Aaron Kelley
    Creative Director
    Tradewinds
    https://www.linkedin.com/in/aaronpaulkelley/
    Neil Sims
    Namrata Nadkarni
    Founder and CEO
    Intent Communications
    https://www.linkedin.com/in/namrata-nadkarni-she-her-766622b/
    Neil Sims
    David Williams
    Marketing Communications Manager
    Riviera Maritime Media
    https://www.linkedin.com/in/davewilliamsmarketingdirector/
  • 11:50 - 12:00
    Noon report

    Round-up of the day, review of journey map and preview of tomorrow’s session.

    Neil Sims
    Andy Ford
    MiM Director
    Managing Director, Wake Media Ltd
    https://www.linkedin.com/in/andyfordmarketing/
  • 12:00 - 12:30
    Breakout rooms

    Meet, greet and throw more questions at today’s expert speakers 

A Wake Media Initiative

Wake Media is a London-based agency with a unique approach to marketing and communications in the maritime and offshore sectors. With more than 20 years’ market experience, Wake Media provides strategic multi channelled marketing solutions based on unrivalled industry understanding of the complete value chain.

www.wake-media.co.uk

Andy Ford
Managing Director

MiM Crowd Partners

Oakwood is a brand agency, helping fuel tomorrow’s game changers.

We are a collective of original thinkers and makers driven by creating innovative solutions to challenging business problems.
We develop experiences that help ambitious brands transform and ignite their worlds.

The creative difference for brand impact.

oakwoodagency.com

Bray Leino was established in 1974 as the UK’s first full service creative Agency outside London. Since then we have helped B2C and B2B Clients grow with our ever expanding communications businesses, operating nationally and internationally with offices in the UK, North America and Asia. Our integrated offering, from innovative digital teams to brand specialists and events, means we have all the solutions under one roof. And with 25 years’ experience working within the Marine industry, we have everything it takes to drive your brand and business performance in creatively exciting and commercially effective ways.

www.brayleino.co.uk

Sponsors

REGISTER HERE

Media Partners

REGISTER HERE

Delegate benefits

  • Connect with the MiM crowd

    Connect with marketers, make new connections and partners in the maritime, B2B and B2C world.

  • Build marketing & Industry knowledge

    Gain fantastic insights and knowledge from a great mix of experienced marketing/industry professionals. Dive deeper into marketing in the new world, maritime events and how to enhance your digital route to market.

  • Marketing tool box

    Access to the MiM marketing toolbox following the event (materials, presentations, tools and templates), as well as a visualisation of discussed issues and roadmap for digital marketing success.

  • Breakout sessions

    Access to daily development dens to deep dive into session topics and key speakers after the main event. Here you will have the opportunity to ask more questions or brainstorm ideas.

  • Something a little extra

    Activities/entertainment during the sessions.

  • Full post event summary report

    Attendee data, enhanced analytics, insights & takeout's.

  • Access to networking platform pre, during and post event

    Familiarise yourself with the platform, watch the event live, as well as post event, and establish connections.

  • Become a MiMber

    Join the crowd via our LinkedIn page to get the latest updates on marketing knowhow and future MiM events.

REGISTER HERE

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For further information or additional queries about this event please contact:

Delegate and Sponsorship Sales

Steve Edwards
Steve Edwards

Event Director

Karina Thomas
Karina Thomas

MiM Director

Andy Ford
Andy Ford

MiM Accounts

Jenny Saunders
Jenny Saunders