Programme

Learn, Discover and Experience the Future of Marketing

Availability 17 or 18 April

Mercedes-Benz World, London, UK

By identifying marketers needs with in the Maritime industry we have developed a unique marketing event experience programme, covering a creative, strategic and tactical execution of techniques via interactive forums, workshops and knowledge hubs in order to drive marketing forward within the maritime industry.

Advisory Panel

A body of professionals from both the world of maritime marketing and wider B2B marketing sectors dedicated to provide independent advice and guidance to shape the future of Maritime Marketing.

  • Mark Warner

    Mark Warner Inmarsat

  • Neil Sims

    Neil Sims Oakwood Agency

  • Andy Ford

    Andy Ford Wärtsilä
    Marine Solutions

  • Paul Lowther

    Paul Lowther World Fuel Services

  • Simon Penson

    Simon Penson Zazzle Media

  • Steve Parks

    Steve Parks Wake Media

Welcome

08.00 – 09.00

Welcome coffee and networking at MiM Street

09.00 – 09.20

Welcome address & introduction from Marketing in Maritime
Neil Sims, Co-Founder, Oakwood Agency
Carolyn Morgan, Founder, Penmaen Media

Sessions

Session 1

Understanding the Maritime Marketing landscape

What is the difference today versus 10 years ago and what needs to change?
Which key issues are marketeers facing and how are they overcoming them?

More Details +

09.20 – 09.40

What is the difference today versus 10 years ago and what needs to change? Which key issues are marketeers facing and how are they overcoming them?
Paul Lowther, Senior Marketing Director, World Fuel Services

09.40 – 10.00

Maritime marketing - Typically a conservative industry with a complex demographic, how to handle this?

Know your customer - do you market to a company, or individual? How many people influence the purchase decision in what you are marketing, what approach is needed when marketing into parts of the world ie. China versus US for example.
Banu Kannu, General Manager – Marketing, Wärtsilä Marine Solutions

Session 2

CRM and Marketing Automation

The challenges of correctly implementing marketing automation to your business, and the importance of integrating with your CRM system.

More Details +

10.00 – 10.20

The challenges of correctly implementing marketing automation to your business, and the importance of integrating with your CRM system.
Speaker TBC

10.20 – 10.40

Content Marketing - What does it stand for? What is required to create todays ultimate B2B Content Marketing Strategy Toolkit
Speaker TBC

10.40 – 10.50

Q&A

Interval

10.50 – 11.20

Networking coffee break at MiM Street

Session 3

Where should Digital fit into your strategy?

Social Media versus Human Contact – What is the right balance in delivering campaigns and achieving a successful customer journey?

More Details +

11.20 – 11.40

Social Media versus Human Contact
Speaker TBC

11.40 – 12.00

What role can SEO play in the conservative industry we are in. How can we influence user behaviour?
Simon Penson, Managing Director, Zazzle Media

12.00 – 12.20

Maritime: Who is getting digital right? Examples from shipping companies, suppliers and publishing houses
Bjorn Smets, Global Digital Marketing Manager, Damen

12.20 – 12.30

Q&A

12.30 – 13.00

‘Waves of change in B2B marketing’ Thought provoking keynote presentation
Joel Harrison, Editor, B2B Marketing

Interval

13.00 – 14.00

Networking lunch break at MiM Street

Session 4

Is your Data Strategy robust and compliant?

How do use data to drive Lead Generation, whilst meeting GDPR requirements?

More Details +

14.00 – 14.20

How to use data to drive Lead Generation, whilst meeting GDPR requirements?
Christian Howes, Co-Founder, Mr Bridger

14.20 – 14.40

How can data enhance our bottom line?
Adam Jenkins, CEO, Digital IQ

14.40 – 15.00

How can we interrogate third party data effectively?
Gavin Williams, Vice President, Digital Analytics, RS Components

15.00 – 15.10

Q&A

Session 5

How to 'market' the value of Marketing internally

Real-life examples of marketing change within maritime businesses, their paths to success and lessons learned.

More Details +

15.10 – 15.30

Real-life examples of marketing change within maritime businesses, their paths to success and lessons learned.
Rebecca Nixon, Marketing Manager, Polestar Space Applications

15.30 – 15.50

How can 3rd party support the message internally?
Andy Cutbill, Innovation Director, Oakwood Agency

15.50 – 16.00

Q&A

Interval

16.00 – 16.30

Networking coffee break at MiM Street

Session 6

Is the role of the publisher under threat?

A live debate on the opportunities that brands now have to take the lead, and remove the need for traditional publishing relationships.

More Details +

A live debate at MiM Street on the opportunities that brands now have to take the lead and remove the need for traditional publishing relationships.

Debate members to date:
Nick Blackmore, Associate Director, IHS Fairplay
Graham Harman, Operations Director, Riviera Maritime Media
Charles Thiede, CEO, Zapnito

Session 7

Are we maximizing our Maritime Event investments?

An interactive panel discussion to create a winning toolkit, which amplifies Customer Engagement leading up, during and post event.

More Details +

An interactive panel discussion to create a winning toolkit, which amplifies Customer Engagement leading up, during and post event.

Panellists to date:
Per-Martin Tanggard, Director, Nor-Shipping
Andy Ford, GM, Marketing Growth, Wärtsilä Marine Solutions

Conclusions

17.35 – 17.55

Closing Keynote – Hear from the customer – ‘This is how we want to be marketed to!’
Speaker TBC

17.55 – 18.10

Reflection on what we learnt today
Carolyn Morgan, Founder, Penmaen Media

18.30 – 21.00

Drinks reception & networking (17 April)

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